In this instant and tenacious New york city Times bestseller, Nike creator and board chairman Phil Knight "offers an uncommon and revealing take a look at the notoriously media-shy man behind the swoosh" (Booklist, starred review), illuminating his company's early days as an intrepid start-up and its evolution into among the world's most renowned, game-changing, and successful brands.Bill Gates named Shoe Pet among his 5 preferred books of 2016 and called it" a fantastic tale, a refreshingly honest suggestion of exactly what the path to organisation success truly looks like. It's an unpleasant, dangerous, and disorderly journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens in methods few CEOs want to do."
Fresh out of organisation school, Phil Knight borrowed fifty dollars from his daddy and introduced a business with one easy objective: import high-quality, inexpensive running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed 8 thousand dollars that initially year. Today, Nike's annual sales leading $30 billion. In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is one of the few icons immediately acknowledged in every corner of the world.
But Knight, the man behind the swoosh, has constantly been a secret. In Shoe Pet, he tells his story at last. At twenty-four, Knight chooses that rather than work for a huge corporation, he will produce something all his own, brand-new, vibrant, various. He details the lots of threats he experienced, the squashing setbacks, the ruthless competitors and hostile bankers-- as well as his lots of exhilarating accomplishments. Above all, he recalls the relationships that formed the body and soul of Nike, with his former track coach, the irascible and charming Expense Bowerman, and with his very first employees, a ragtag group of misfits and savants who rapidly ended up being a band of swoosh-crazed siblings.
Together, harnessing the electrifying power of a vibrant vision and a shared belief in the transformative power of sports, they produced a brand-- and a culture-- that changed whatever.