Sport and the Neoliberal University: Profit, Politics, and Pedagogy (The American Campus)

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University student are now considered customers, not students, and no place is the growth and exploitation of the university more apparent than in the realm of college sports, where the proof remains in the arenas developed with corporate money, and the congested sporting events sponsored by big conglomerates.

The factors to Sport and the Neoliberal University examine how intercollegiate sports became a contested surface of public/private interests. They look at college sports from economic, social, legal, and cultural viewpoints to cut through popular mythologies concerning intercollegiate sports and to promote for increased clarity about what is going on at a range of campuses with regard to sports. Focusing on current concerns, consisting of the NCAA, Title IX, recruitment of high school athletes, and the Penn State scandal, among others, Sport and the Neoliberal University shows the various ways organizations, individuals, and corporations are connecting with university sports in manner ins which are profoundly formed by neoliberal ideologies.

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