In this honest and fascinating memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the scoop of the business's early days as a brave start-up and its advancement into among the world's most iconic, game-changing, and profitable brands.Young, searching, fresh out of organisation school, Phil Knight borrowed fifty dollars from his daddy and launched a company with one easy objective: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed 8 thousand dollars that initially year, 1963. Today, Nike's annual sales leading $30 billion. In this age of start-ups, Knight's Nike is the gold requirement, and its swoosh is more than a logo design. A sign of grace and achievement, it's one of the few icons quickly recognized in every corner of the world.
However Knight, the man behind the swoosh, has constantly been a mystery. Now, in a memoir that's surprising, simple, unfiltered, amusing, and wonderfully crafted, he tells his story at last. It all begins with a traditional crossroads minute. Twenty-four years of ages, backpacking through Asia and Europe and Africa, battling with life's Terrific Questions, Knight chooses the unconventional course is the just one for him. Rather than work for a huge corporation, he will create something all his own, something brand-new, vibrant, various. Knight details the many scary risks he experienced along the method, the crushing obstacles, the callous competitors, the many doubters and haters and hostile bankers-- in addition to his many thrilling victories and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his previous track coach, the irascible and charming Bill Bowerman, and with his very first workers, a ragtag group of misfits and sages who rapidly ended up being a band of swoosh-crazed bros.
Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand name, and a culture, that changed whatever.