In this honest and captivating memoir, for the first time ever, Nike creator and CEO Phil Knight shares the inside story of the business's early days as a brave start-up and its advancement into one of the world's most iconic, game-changing, and profitable brand names.
In 1962, fresh out of organisation school, Phil Knight borrowed fifty dollars from his father and produced a company with an easy mission: import high-quality, inexpensive athletic shoes from Japan. Offering the shoes from the trunk of his lime-green Plymouth Valiant, Knight earned $8,000 his very first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has actually become a revolutionary, globe-spanning icon, one of the most ubiquitous and identifiable signs worldwide today.
Knight, the man behind the swoosh, has actually always remained a secret. Now, for the first time, in a memoir that is honest, simple, gutsy, and wry, he tells his story, beginning with his crossroads minute. At 24, after backpacking all over the world, he chose to take the unconventional course to start his own organisation - a company that would be vibrant, different.
Knight details the numerous threats and daunting obstacles that stood in between him and his dream - together with his early triumphs. Above all, he recalls the developmental relationships with his very first partners and workers, a ragtag group of misfits and hunters who became a tight-knit band of siblings. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they developed a brand that changed whatever.